Lead capture is ?gotcha marketing?, plain and simple.
You visit a real estate website, see a property you like, then you?re forced to fill out a form in order to get the information you want.
When you fill out one of those forms, you have no idea who may end up with your contact information.
Many real estate websites? sole reason to exist is to capture leads that they sell to real estate agents who don?t know how to generate their own clientele.
Worse yet, some of these lead generation companies will sell your information to more than one real estate agent and/or other organizations.
In many instances, you will be added to someone?s ?drip system? and end up being bombarded with unsolicited e-mails and automated phone calls.
I despise ?gotcha marketing? and do not view my visitors as ?leads? to be used as fodder for ?closing the deal?.
I do call my blog visitors (once) when they download my Moving To Boise e-book or use the advanced features of my MLS search to see if I can answer any questions.
No pursuit, no drip marketing, no persuasion.
Just straightforward, responsive service if you want my help.
Is this any way to run a real estate business?
Check out What Phil?s Clients Say (over here -> -> ->) and see for yourself.
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September 26th, 2012 Posted in Inside Real Estate
?Print This Post Source: http://www.boiseblog.com/2012/09/why-i-dont-like-lead-capture-marketing
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