BrandYourself is expanding its efforts to take on the big names in the online reputation market (particularly Reputation.com) with the launch of a new version of its service. The company
started out as a fairly simple self-service tool for trying to improve your presence online, for example by creating a website and other content to push down undesirable results when someone Googles your name. (It has
become increasingly focused on Google results over time.) The basic service is free, but BrandYourself charges $10 a month for additional features and usage.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/8CNOqvZSXP0/
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