Shopcade Switches On Social Influence And Gaming Features

Shopcade's platform lets people earn rewards for recommending products to Facebook friends. So far so simple, and not entirely original. What's more interesting is that it's moving fast to scale up in the US out of its European base in London and allowing users to get rewards as points redeemable as offers from merchants. This includes digital goods likes music from iTunes. With about 65 million products on the site and many major brands like Urban Outfitters and Adidas, Shopcade has plenty of inventory. But they are attempting to avoiding 'social spam' by only rewarding users per purchase not per click. Now the site is introducing what they call a sort of 'Klout for shopping' which works inside the site.

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